PENGARUH BIAYA PROMOSI TERHADAP VOLUME PENJUALAN PADA PT. IMA MONTAZ SEJAHTERA LHOKSEUMAWE

Abstract

This purpose of this research is to find the influence of promotion cost to sales volume in
PT. Ima Montaz Sejahtera Lhokseumawe. Used data in this research was secondary data
since the 2014-2016. Model regression analysis linear simple. The results of the study found
that the value of the regression coefficient show the relation promotion cost positive give
significance that every the increasing promotion then caused the sales of volume rose
assuming other variables constant. For fear of a promotio cost volume of sales of goods he
would do to PT. Ima Montaz Sejahtera Lhokseumawe. This research result indicates that
with promotion cost issued by PT. Ima Montaz Sejahtera Lhokseumawe increase sales
volume, however more firm consider the high cost for the promotion of the use of the
company to produce profits based on target.